Thinking Outside the Box
4th March 2025In a world where first impressions last, packaging has evolved beyond functionality.
Before a consumer interacts with a product, its packaging will establish brand emotions, creating experiences at every touch point within the buying process.
Packaging has evolved beyond the protection of a product - its design, colour, material, and feel can help a product stand out, portray quality, drive sales, and build brand loyalty in an often-crowded marketplace.